Nurturing Sustainability: Exploring the Link between Organizational Green Culture and Environmental Performance in the Public Sector Universities of Sindh

Abstract

Universities help the economy, budget, and green innovation. Academic competitions have increased this trend. Thus, a thorough study of green innovation's origins in the organization's region would improve theoretical frameworks and actual implementations. Several studies have examined green performance, organizational green culture (OGC), and green innovation. Their relationship was unknown.  This study explored their correlation. Negotiation was essential to the research. This study used green innovation as a mediator. This study investigates how organizational green culture (OGC) affects green performance, with a focus on green innovation. Data from public universities were used in this investigation. Surveys were disseminated by public universities. A total of 198 faculty members participated in the study by completing 200 questionnaires, resulting in a response rate of 99%.  Correlation and regression showed a positive relationship between OGC (organizational green commitment) and green performance. All variables also showed favorable connections. The regression study shows a favorable association between green innovation, organizational green culture (OGC), and green performance. This study, like others, has limitations. Regional scope limits this investigation. This study did not explore the generalizability of its findings to other institutions in the same association or to public university statistics from Sindh and other Pakistani provinces. 200 workers limited the study.The study found a quantitatively significant correlation between organizational green culture and green performance. Organizational green culture increases green performance. This empirical study on corporate culture and creativity examines untapped green environmental challenges. This analysis explains the relationships by understanding the green innovation method's mediating role. To fill a research gap, this study focuses on Sindh's education sector, which significantly contributes to Pakistan's economy.