Samreen and Irfan Zeb Khaskhelly 2023. How Behavioral Finance Impacts Investor Decision-Making: an Empirical Study of the Pakistan Stock Exchange . International Journal of Contemporary Business and Economics (IJCBE). 1, 02 (Dec. 2023), 56–68 . DOI:https://doi.org/10.61338/ijcbe.v1i02.19.