Utilizing Neuromarketing Instruments and Methods to Understand Consumer Buying Behavior . International Journal of Contemporary Business and Economics (IJCBE), [S. l.], v. 1, n. 1, p. 17–24, 2023. DOI: 10.61338/ijcbe.v1i1.5. Disponível em: https://www.ijcbe.com/index.php/IJCBE/article/view/5. Acesso em: 21 nov. 2024.