Hussain, Zahid, and Norizan Mat Saad. “Investigating the Efficacy of Artification in the Context of Digital Marketing for Corporate Social Responsibility: Examining the Moderating Influence of Brand Authenticity”. International Journal of Contemporary Business and Economics (IJCBE) 1, no. 1 (June 25, 2023): 57–68. Accessed October 2, 2024. https://www.ijcbe.com/index.php/IJCBE/article/view/1.